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At CES 2025, Michael Quesada interviewed AMD’s Frank Azor, their Chief Architect of Gaming Solutions and Gaming Marketing. During this interview, Azor talked about their upcoming AMD Radeon RX 9070 and RX 9070 XT GPUs and their aims for its RDNA 4 graphics architecture.
AMD plans to dive deeply into their RDNA 4 graphic architecture outside CES. Simply put, AMD’s keynote was an official CES event, giving AMD a limited time to talk about its newest products. AMD decided to speak about their RDNA 4 architecture at a later event, where the company is free to talk about its new gaming architecture and its benefits.
What are we announcing here? With the announcement of RDNA2 and RDNA3 we had a dedicated event to announce the architecture, the performance improvements… We can’t do that in 5 minutes, if we had done that everyone would be angry with us for not giving the new graphics cards the time they deserve. That’s why we decided to reserve the announcement of the new graphics cards for a separate event where we can announce it.
We will also announce software-related advancements such as AMD FSR 4.
– Frank Azor – Transcripted by Elchapuzas Informatico
Had AMD revealed RDNA 4 at CES, gamers would be angry that RDNA 4 didn’t get the time it deserved. By not talking about RDNA 4, gamers are angry that they have been sidelined. However, this option gives PC gamers a future event to look forward to. I am happy that RDNA 4 will have a separate reveal event. A longer deep dive will be much better than a surface-level CES reveal.
With RDNA 4, AMD is focusing on the mid-range GPU market. Azor confirmed that AMD will not be making a $1,000 RDNA 4 graphics card, and that they aim to create a “very competitive product.”
We’re going to bring a very competitive product. Everyone will win with this launch. It will be worth the wait.
In two generations (RDNA2 and RDNA3) we did that. We started making $1,000 graphics cards. When you want to make a full stack you need three or four chips, and that requires a lot of resources (people, money, time).
Mid-range chips cost more because of the additional expenses inherited from the higher end. Most users want absolutely everything that’s out there, which the competition has above $1,000, but that’s not our advantage.
– Frank Azor – Transcripted by Elchapuzas Informatico
Regarding pricing, AMD plans to create GPUs like the RX 7800 XT and RX 7900 GRE. These GPUs targeted aggressive pricing and focused on value for money. For RDNA 4, AMD confirmed that they are revealing GPUs that aren’t $300 to $1000. So expect something in-between those two values.
The Radeon RX 7800 XT and RX 7900 GRE offered aggressive pricing for their performance. The market responded well in a market where prices are constantly rising. AMD continues to focus on being a value-for-money company. When we announce RDNA4, we’re going to announce a powerful graphics card. It’s not going to be a $300 card, but it’s not going to be a $1,000 card either.
We’re going to have something that most people will say is a good product at a good price. We think people will really like it. Its balance of power and price will be similar to the RX 7800 XT and RX 7900 GRE.
– Frank Azor – Transcripted by Elchapuzas Informatico
With RDNA 4, AMD has greatly improved its ray tracing technology. With regards to FSR, AMD plans to continue supporting FSR 3, as it works on all GPUs. However, they will be releasing FSR 4, and it will be limited to GPUs with machine learning support. Currently, FSR 4 is only available for RDNA 4 GPUs, though AMD may be able to optimise this technology and get it working on RDNA 3 GPUs.
We have greatly improved our performance in Ray Tracing, in the end we have a large selection of Ray Tracing games, now this technology has more value and we have invested in this technology. AMD FSR 3 will continue to grow because it works on all GPUs on the market as it does not require Machine Learning, but it has a limit in terms of visual quality.
By using Machine Learning we can get better quality. But you need a lot of computational performance to do that. That’s why RDNA4 graphics cards are the only ones that have the power to run FSR 4 technology. We may be able to optimize it to work on RDNA3 architecture. And we are, we want to do it, but we have work to do for now.
– Frank Azor – Transcripted by Elchapuzas Informatico
Hopefully, we will be hearing more about AMD’s RDNA 4 reveal event soon. There, we expect to hear full disclosures for AMD’s RDNA 4 architecture and get a glimpse at the full performance of their Radeon RX 9070 and RX 9070 XT GPUs.
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